I’m Isabela Muñoz.

CX strategy
& service design

I turn customer research into systems that work: journeys, service blueprints, and the operational design underneath them.

I move from evidence to opportunity, strategy, and implementation across digital banking, fintech, and enterprise services. I run the research, map the system, and stay through implementation because the design isn't finished until something measurable changes.

Miami, FLEnglish & SpanishB.F.A. Service Design, SCAD